Digital Market Intelligence
Our Digital Market Intelligence services allow you to pinpoint upfront if your programme participants will have a true chance of success when selling online. This is dependent on a combination of the maturity and structure of the e-commerce ecosystem within a country, as well as online demand for the products and services offered by your programme participants.
E-commerce Ecosystem Mapping
Before undertaking any digital trade project, it is critical to understand the existing e-commerce ecosystem of the country or region in focus. Our service assesses, baselines and maps the ecosystem to provide a clear status of the current use of digital commerce and its key players. It also reveals gaps areas for improvement needed to facilitate SME online growth and for new digital opportunities for profitability.
The mapping service consists of:
Mapping of the existing e-commerce ecosystem
Baseline of existing digital performance
Identification of gaps and opportunities for e-commerce growth.
Digital Demand Assessment
When planning and designing an e-commerce growth programme for a cluster, geographical area or sector, it is imperative to determine whether there is digital demand for the products and services that your beneficiaries are intending to sell online.
At the design stage of your programme, we gather digital market intelligence through our in-depth research to determine the online market demand, therefore ensuring your project is focused on the right digital channels for the SMEs to go to market. Our findings will assist in realigning your programme goals and project outlines. This helps ensure the businesses on your programmes have a fair chance of success by selling online, rather than leaving it to chance, so you are not setting them up to fail or risking the project taking the wrong direction and not achieving its end objectives.
The digital demand assessment includes:
Assessment of digital demand by product and/or service for each country and sector
Baseline of existing digital performance by sector
Identification of the right digital channel for the sector