Growing Online Sales For South African Women Entrepreneurs

Client: UNIDO and AWIEF

Programme: E-commerce Capacity Development Programme

Focus: Women entrepreneurs

Country: South Africa

Donor: Canada Fund for Local Initiatives, Global Quality and Standards Programme (GQSP)

Goal: This programme aims to increase women’s participation and success in online business, preparing them to capitalize on new opportunities intra-Africa and globally. It enhances their market access through building knowledge, capacity and skills in digital channels for success in online business.

Activities: To develop and deliver an E-marketing to E-commerce instructor-led on-line training curriculum for 40 women entrepreneurs, covering topics from e-commerce business models to practical activities to improve their digital presence and stand out online.

Results: The delegates vastly increased their digital skills and knowledge, building self-sufficiency and improved e-commerce capabilities to grow their digital trade internationally. They understood how to start, grow and scale an e-commerce business.