E-commerce Skills Development For Trainers In Iraq
Client: UNIDO
Programme: Investment Promotion for Iraq Phase II
Focus: Train the Trainer
Country: Iraq
Language: English
Participants: teams from the small business Ministries, academics, private sector business and digital consultants
Goal: The programme aims to equip delegates with the skills and knowledge to act on behalf of UNIDO as facilitators, trainers or coaches to successfully deliver the E-marketing Online Course to future participants. The overall objective is to increase digital e-commerce skills within Iraq, to provide a further reaching delivery capability and greater scalability of e-commerce training to SMEs within Iraq, so these trainers can deliver further digital training to SMEs throughout their local business community and through national programmes.
Activities: To develop and deliver an E-marketing to E-commerce online self-study training curriculum for trainers in Iraq to in turn deliver to local SMEs.
The programme involved:
Supporting and coaching 16 delegates in developing the capabilities to deliver the UNIDO E-marking Online Course to future participants. Delegates attend two awareness sessions to gain an understanding of the programme expectations
The delegates undertaking the self-study E-marketing Online Course with a series of instructor-led Q&A sessions and practical activities covering topics from an overview of e-marketing to researching customers and competitors and the set up and optimisation of social media platforms
Training and advice to guide the delegates through the use of the online platform and training materials
Training and mentoring of an online training executive to develop and run future online courses in Iraq, as well as the quality assurance of the development of the E-marketing Online Course in Arabic and Kurdish with local country and sector resources.
Results: The programme launched in February 2022, and the team of 16 trainers is now fully qualified in the E-marketing to E-commerce course and are equipped to deliver to local businesses in Iraq throughout 2022.
Testimonials:
“At the end of this training, I have full information about e-marketing and I think this will be helpful in life and for future business opportunities. I think also the programme is simple and the navigation was very useful for me. This programme will also be very useful for enterprises and youths in business.”
“I would like to thank you all for this brilliant course. Coming from a technical background, I can say this course was one of a kind and I can recommend it to anyone who is interested in e-marketing and e-commerce… I had experience with e-commerce, but this course handled a lot for me and gave me a lot of knowledge and experience more in detail about e-commerce… Overall the course was great and I have a lot of information. I would like to give my appreciation to UNIDO for creating this course.”
“The course was more than wonderful and useful. It covered a lot of the spaces and gave a lot of information and insights to everything related to e-marketing and e-commerce. It opens horizons for people to use in the future. On a personal level I used to think that the secret for business success and the promotion of internet lies in the budget and everything is about the money, but with you I discovered that it’s not that, it’s more than using money only and there are many free ways to teach business owners how to expand and promote their business. Thank you for giving us this opportunity… Our work in the future will certainly be affected by employing what we have learnt to our teaching tools.”
“Thank you for all of your support and hard work in preparing this amazing course. I am certain that our SMEs and start-up owners would benefit from such content… SMEs and start-up owners would be able to make more accurate decisions in terms of increasing their market and sales… I loved how the materials were organised.”